Cash from the crowd : How to crowdfund your ideas and gain fans for your success. / Sally Outlaw.
- ISBN: 9781613082607 (electronic bk)
- Publisher: New York : Entrepreneur Press, 2013.
Title from eBook information screen.
CROWDFUNDING–raising capital in small increments from a large number of people– will inject over $5 billion into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures. Although crowdfunding has the potential to be an amazing boost to entrepreneurs, only 40% of projects succeed in reaching their funding goal. Crowdfunding platform founder Sally Outlaw reveals how entrepreneurs can shift these odds in their favor.Covering pre-campaign, campaign creation and launch, through post-launch, Outlaw details everything you need to know to craft, manage, and promote a successful crowdfunding campaign.
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