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Influence [electronic resource] : The Psychology of Persuasion. PhD Cialdini, Robert B.

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  • ISBN: 9780061899874 (electronic bk)
  • Date Published: 2009.

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Summary, etc.: Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.
Reproduction Note: Electronic reproduction. New York : HarperCollins e-books, 2009. Requires Adobe Digital Editions (file size: 690 KB) or Amazon Kindle (file size: N/A KB) or OverDrive Read (file size: N/A KB).
Subject: Nonfiction.
Genre: Electronic books.

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