Facebook marketing for dummies / John Haydon.
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- ISBN: 9781118413241 (electronic bk)
- ISBN: 9781118413265 (electronic bk)
- Edition: 4.
- Publisher: [Place of publication not identified] : [publisher not identified], 2013.
The bestselling book updated with all of the latest features and Facebook upgradesThis latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.Facebook is among the most important marketing tools for today's business or nonprofit organizationsThis extremely popular guidebook has been fully updated to cover Facebook's new and ever-evolving toolsShows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other...
Electronic reproduction. New York : For Dummies, 2013. Requires Adobe Digital Editions (file size: 25715 KB) or Adobe Digital Editions (file size: 19682 KB) or Amazon Kindle (file size: N/A KB) or OverDrive Read (file size: N/A KB).
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