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Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin.

Gillin, Paul. (Author).
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Electronic resources

Available copies

  • 1 of 1 copy available at Evergreen Indiana.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Schricker Main Library 658.872 GIL (Text) 30032001605648 ADULT NON-FICTION Available -

Record details

  • ISBN: 9781884956850 (trade pbk.)
  • ISBN: 1884956858 (trade pbk.)
  • Physical Description: xxv, 290 p. ; 23 cm.
  • Publisher: Fresno, CA : Quill Driver Books, c2009.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note: Making the case -- Making choices -- Ear to the ground -- Courting online influencers -- Corporate soapboxes -- Customer conversations -- The social network gorillas -- Niche innovators -- Learning from conversations -- Basics of social media content -- Picking your spots -- Telling stories with words and images -- Engagement through interaction -- Promote thyself -- Measuring results -- Celebrating change.
Subject: Internet marketing.
Social media > Economic aspects.
Customer relations.
Interactive marketing.

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