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- ISBN: 9780061729843 (sound recording : hoopla Audio Book)
- ISBN: 0061729841 (sound recording : hoopla Audio Book)
- Physical Description: 1 online resource (1 audio file (8hr., 58 min.)) : digital
- Edition: Unabridged.
- Publisher: [United States] : Harper Collins Publishers : 2009.
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Digital content provided by hoopla.
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Read by Jeff Jarvis.
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google-the fastest-growing company in history-to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything-from corporations to governments, nations to individuals-must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
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Mode of access: World Wide Web.
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|Subject:||Information technology > Management.
Creative ability in business.