- Physical Description: 1 online resource (1 video file (approximately 88 min.)) : sound, color
- Publisher: [United States] : Virgil Films and Entertainment : 2007.
|Restrictions on Access Note:||
Digital content provided by hoopla.
|Creation/Production Credits Note:||
Directed by Morgan Spurlock.
|Participant or Performer Note:||
V?it Klus?ak, Filip Remunda, Martin P?rikryl, Jitka Vysekalov?a, Vladim?ir ?Spidla, residents or the Czech Republic.
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
|Target Audience Note:||
|System Details Note:||
Mode of access: World Wide Web.
Search for related items by subject
|Subject:||Hoaxes > Czech Republic.
Advertising > Social aspects.
Consumption (Economics) > Social aspects.
Consumer behavior > Czech Republic.