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Generation like.

Rushkoff, Douglas, (narrator,, on-screen presenter,, television producer,, writer.). Koughan, Frank, (television producer,, writer.). Vargas, Kevin, (producer.). Bough, B. Bonin, (commentator.). Oakley, Tyler, 1989- (commentator.).
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Record details

  • Physical Description: 1 online resource (1 video file (approximately 60 min.)) : sound, color
  • Publisher: [United States] : PBS : 2014.

Content descriptions

Restrictions on Access Note:
Digital content provided by hoopla.
Creation/Production Credits Note:
Directed by David Fanning.
Participant or Performer Note:
Presenter, Douglas Rushkoff ; commentators, Bonin Bough, Tyler Oakley.
Summary, etc.:
Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands, and even one another - in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media - and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they're being used? Do they care? Or does the perceived chance to be the next big star make it all worth it? The film is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them.
Target Audience Note:
Not rated.
System Details Note:
Mode of access: World Wide Web.
Subject: Target marketing.
Teenage consumers.
Mass media and teenagers.
Online social networks.
Social media > Social aspects.
Social media > Psychological aspects.
Internet marketing > Social aspects.

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