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|| When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success includingstrategies for marketing on the Internet (explaining when and precisely how to use it)tips for using new technology, such as podcasting and automated marketingprograms for targeting prospects and cultivating repeat and referral businessmanagement lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur's marketing bible - and the book every small-business owner should have on his or her shelf.
|| Electronic reproduction. Boston : Mariner Books, 2007. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 1000 KB) or Amazon Kindle (file size: N/A KB).