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The sonic boom [electronic resource] : How Sound Transforms the Way We Think, Feel, and Buy. Joel Beckerman.

Beckerman, Joel. (Author).
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Electronic resources

Record details

  • ISBN: 9780544230361 (electronic bk)
  • Physical Description: 1 online resource
  • Date Published: 2014.

Content descriptions

Summary, etc.: "Music defines us. Joel Beckerman knows. Let him tell you all about it." —Anthony Bourdain "Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili's fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits."— Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, composer and strategic sound expert Joel Beckerman provides a new framework for thinking about sound's effects on every aspect of our lives. You don't need to be a musician or a composer...
Reproduction Note: Electronic reproduction. Boston : Mariner Books, 2014. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 1587 KB) or Amazon Kindle (file size: N/A KB).
Subject: Nonfiction.
Genre: Electronic books.

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