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Transform tomorrow : Awakening the Super Saver In Pursuit of Retirement Readiness. / Stig Nybo.

Nybo, Stig. (Author).

Electronic resources

Record details

  • ISBN: 9781118572825 (electronic bk)
  • ISBN: 9781118572740 (electronic bk)
  • Physical Description: 1 online resource
  • Publisher: [Place of publication not identified] : [publisher not identified], 2013.

Content descriptions

Summary, etc.: A campaign to prepare Americans for their futuresTransform Tomorrow investigates why so many Americans are at risk of out-living their savings. Author Stig Nybo draws inspiration from successful behavior change campaigns to identify the drivers of change--context and beliefs--and how they can be successfully employed to boost retirement savings rates. While the retirement savings industry increasingly embraces the contextual drivers of behavior, very little is being done to shape our beliefs to start saving smarter and sooner. Nybo suggests a retirement readiness campaign to inspire and enlist the support of individuals, employers, industry, government, and the media.Explains how society can transition from treating 401(k) as a voluntary benefit to the basis upon which each individual who wants to or needs to can retire comfortably.Details a national, coordinated retirement readiness campaign, along the lines of successful Public Service...
Reproduction Note: Electronic reproduction. New York : Wiley, 2013. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 2683 KB) or Adobe Digital Editions (file size: 1094 KB) or Amazon Kindle (file size: N/A KB).
Subject: Nonfiction.
Genre: Electronic books.

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