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The passion conversation : Understanding, Sparking, and Sustaining Word of Mouth Marketing. / Robbin Phillips.

Phillips, Robbin. (Author).

Electronic resources

Record details

  • ISBN: 9781118767948 (electronic bk)
  • ISBN: 9781118768365 (electronic bk)
  • Physical Description: 1 online resource
  • Publisher: [Place of publication not identified] : [publisher not identified], 2013.

Content descriptions

Summary, etc.: No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.The Passion Conversation will change your perspective on marketing by:Explaining the three motivations for people to talk about businesses and causesDetailing how every marketing problem is a people problem in disguiseGiving heartfelt evidence that marketing...
Reproduction Note: Electronic reproduction. New York : Wiley, 2013. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 9199 KB) or Adobe Digital Editions (file size: 4344 KB) or Amazon Kindle (file size: N/A KB).
Subject: Nonfiction.
Genre: Electronic books.

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