View other formats and editions
9781118438138 (electronic bk)
9781118438152 (electronic bk)
1 online resource
[Place of publication not identified] :
[publisher not identified],
|| An insider's look at the Jim Beam brand, from a 7th generation Master DistillerWritten by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.Includes details of Fred Noe's life on the road, spreading the bourbon gospelDescribes Fred's journey to becoming the face of one of America's most iconic brandsShares a simple primer on how bourbon is madeOffers cocktail and food recipesFor anyone wanting a behind the scenes look at Jim Beam, and an understanding o...
|| Electronic reproduction. New York : Wiley, 2012. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 3788 KB) or Adobe Digital Editions (file size: 5964 KB) or Amazon Kindle (file size: N/A KB).