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9781119943877 (electronic bk)
9781119943884 (electronic bk)
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|| Your one-stop guide to creating a winning business plan from scratchWhether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course -- including a complete sample plan that you can easily adapt for your business! Chart your course -- assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives Get to know your customers -- learn the latest techniques for getting a better idea of who your customers are and what they wantScope out the competition -- find out who your competitors are and what it'll take to get your share of the market pie (and theirs) Sort out your finances -- construct a value chain, examine your cash flow and calculate a...
|| Electronic reproduction. New York : For Dummies, 2012. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 14377 KB) or Adobe Digital Editions (file size: 6234 KB) or Amazon Kindle (file size: N/A KB).