Thinking in new boxes [electronic resource] : A New Paradigm for Business Creativity. Luc De Brabandere.
- ISBN: 9780679644361 (electronic bk)
- Physical Description: 1 online resource
- Date Published: 2013.
|Summary, etc.:|| When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company--a business in the PEN "box"--figured out that there was growth to be found in the DISPOSABLE "box." And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking "out of the box" is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES --a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we...
|Reproduction Note:|| Electronic reproduction. New York : Random House, 2013. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 4666 KB) or Amazon Kindle (file size: N/A KB).
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