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The myth of the garage / Dan Heath.

Heath, Dan, 1973- (Author).
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Electronic resources

Record details

  • ISBN: 9780307953599 (electronic bk)
  • Physical Description: 1 online resource
  • Publisher: New York : Crown Business, 2011.

Content descriptions

General Note: Title from eBook information screen..
Summary, etc.: From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine-16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again." In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: · Why you should never buy another mutual fund ("The Horror of Mutual Funds") · Why your gut may be more ethical than your brain ("In Defense of Feelings") · How to communicate with numbers in a way that changes decisions ("The Gripping Statistic") · Why the "Next Big Thing" often isn't ("The Future Fails Again") · Why you may someday pay $300 for a pair of socks ("The Inevitability of $300 Socks") · And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).
System Details Note: Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 2040 KB) or Amazon Kindle (file size: N/A KB).
Subject: Nonfiction.
Business.
Genre: Electronic books.

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