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How to kill a unicorn [electronic resource] : How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market. Mark Payne.

Payne, Mark. (Author).
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Electronic resources

Record details

  • ISBN: 9780804138741 (electronic bk)
  • Physical Description: 1 online resource
  • Date Published: 2014.

Content descriptions

Summary, etc.: A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives...
Reproduction Note: Electronic reproduction. New York : Crown Business, 2014. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 8085 KB) or Amazon Kindle (file size: N/A KB).
Subject: Nonfiction.
Genre: Electronic books.

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