Catalog

Record Details

Catalog Search



Ethical chic : The Inside Story of the Companies We Think We Love. / Fran Hawthorne.

Hawthorne, Fran. (Author).

Electronic resources

Record details

  • ISBN: 9780807000953 (electronic bk)
  • Physical Description: 1 online resource
  • Publisher: [Place of publication not identified] : [publisher not identified], 2012.

Content descriptions

Summary, etc.: In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.
Reproduction Note: Electronic reproduction. New York : Beacon Press, 2012. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 275 KB) or Amazon Kindle (file size: N/A KB).
Subject: Nonfiction.
Business.
Genre: Electronic books.
Loading...
LDR 02579nam a2200337Mi 4500
00120450551
003EG-IN
006m d
007cr cn---------
008120627s2012 nyu s 000 0 eng d
020 . ‡a9780807000953 (electronic bk)
037 . ‡a738E3B3B-D78D-41A9-BD56-D7EA9DC418FA ‡bOverDrive, Inc. ‡nhttp://www.overdrive.com
040 . ‡aTEFOD ‡erda ‡cTEFOD ‡dMvI
1001 . ‡aHawthorne, Fran. ‡0(EG-IN)1171845
24510. ‡aEthical chic : ‡bThe Inside Story of the Companies We Think We Love. / ‡cFran Hawthorne.
264 1. ‡a[Place of publication not identified] : ‡b[publisher not identified], ‡c2012.
300 . ‡a1 online resource
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡acomputer ‡bc ‡2rdamedia
338 . ‡aonline resource ‡bcr ‡2rdacarrier
520 . ‡aIn this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.
533 . ‡aElectronic reproduction. ‡bNew York : ‡cBeacon Press, ‡d2012. ‡nRequires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 275 KB) or Amazon Kindle (file size: N/A KB).
65017. ‡aNonfiction. ‡2OverDrive
650 7. ‡aBusiness. ‡2OverDrive ‡0(EG-IN)1279525
655 7. ‡aElectronic books. ‡2local
7761 . ‡cOriginal ‡z0807000949
85640. ‡uhttp://cidc.lib.overdrive.com/ContentDetails.htm?ID=738E3B3B-D78D-41A9-BD56-D7EA9DC418FA ‡yeIndiana Digital Consortium Users click here ‡9EG-IN
85640. ‡uhttp://iddc.lib.overdrive.com/ContentDetails.htm?ID=738E3B3B-D78D-41A9-BD56-D7EA9DC418FA ‡yIndiana Digital Download Center Users click here
85640. ‡uhttp://nidl.lib.overdrive.com/ContentDetails.htm?ID=738E3B3B-D78D-41A9-BD56-D7EA9DC418FA ‡yNortheast Indiana Digital Library Users click here
85640. ‡uhttp://otpls.lib.overdrive.com/ContentDetails.htm?ID=738E3B3B-D78D-41A9-BD56-D7EA9DC418FA ‡yOhio Township Public Library Users click here
905 . ‡uadmin
901 . ‡aODN0000705844 ‡bSystem Local ‡c20450551 ‡tbiblio ‡sOverDrive

Additional Resources