Ethical chic : The Inside Story of the Companies We Think We Love. / Fran Hawthorne.
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- ISBN: 9780807000953 (electronic bk)
- Physical Description: 1 online resource
- Publisher: [Place of publication not identified] : [publisher not identified], 2012.
In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals--oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist--to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.
Electronic reproduction. New York : Beacon Press, 2012. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 275 KB) or Amazon Kindle (file size: N/A KB).
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