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The social employee [electronic resource] : How Great Companies Make Social Media Work. Cheryl Burgess.

Burgess, Cheryl. (Author).
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Electronic resources

Record details

  • ISBN: 9780071816427 (electronic bk)
  • Physical Description: 1 online resource
  • Edition: 1.
  • Date Published: 2013.

Content descriptions

Summary, etc.: Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEEIncludes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom"Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." — JEZ FRAMPTON, Global Chairman and CEO, Interbrand"Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" — MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing"Practical and insightful, The Social Employee is sure to improve your brand-building efforts." — KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic...
Reproduction Note: Electronic reproduction. New York : McGraw-Hill, 2013. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 4890 KB) or Adobe Digital Editions (file size: 3198 KB) or Amazon Kindle (file size: N/A KB).
Subject: Nonfiction.
Business.
Genre: Electronic books.

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