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The tipping point [electronic resource] : How Little Things Can Make a Big Difference. Malcolm Gladwell.

Gladwell, Malcolm. (Author).
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Electronic resources

Record details

  • ISBN: 9780316144797 (electronic bk)
  • Physical Description: 1 online resource
  • Date Published: 2006.

Content descriptions

Summary, etc.: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Target Audience Note: Text Difficulty 8
UG/Upper grades (9th-12)
9.1 ATOS Level
Reproduction Note: Electronic reproduction. New York : Little, Brown and Company, 2006. Requires OverDrive Read (file size: N/A KB) or Adobe Digital Editions (file size: 903 KB) or Adobe Digital Editions (file size: 666 KB) or Amazon Kindle (file size: N/A KB).
Subject: Nonfiction.
Business.
Genre: Electronic books.

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