Onward [electronic resource] : How Starbucks Fought for Its Life Without Losing Its Soul. Howard Schultz.
- ISBN: 9781611744927 (sound recording)
- Physical Description: 1 online resource (11 audio files) : digital
- Edition: Unabridged.
- Publisher: Prince Frederick : HighBridge Company, 2011.
|General Note:|| Unabridged.
|Participant or Performer Note:|| Narrator: Stephen Bowlby.
|Summary, etc.:|| In the highly anticipated follow-up to his first bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback.In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning...
|System Details Note:|| Requires OverDrive Listen (file size: N/A KB) or OverDrive app (file size: 356728 KB).
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