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Switch [electronic resource] : How to Change Things When Change Is Hard. Chip Heath.

Heath, Chip. (Author). Kahlenberg, Charles. (Added Author).
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Electronic resources

Record details

  • ISBN: 9780307704870 (sound recording)
  • Physical Description: 1 online resource (6 audio files) : digital
  • Edition: Unabridged.
  • Publisher: New York : Random House Audio, 2010.

Content descriptions

General Note: Unabridged.
Participant or Performer Note: Narrator: Charles Kahlenberg.
Summary, etc.: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical...
System Details Note: Requires OverDrive Listen (file size: N/A KB) or OverDrive app (file size: 217316 KB).
Subject: Nonfiction.
Business.
Genre: Electronic books.

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