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Cavemen can't market [electronic resource] : Attracting, Conversing, and Creating Loyal Customers Using WOO Marketing. Jonathan Peters, PhD.

Peters, PhD, Jonathan. (Author). McConachie, Dale. (Added Author).
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Electronic resources

Record details

  • ISBN: 9781481594066 (sound recording)
  • Physical Description: 1 online resource (5 audio files) : digital
  • Edition: Unabridged.
  • Publisher: Ashland : Made for Success, 2013.

Content descriptions

General Note: Unabridged.
Participant or Performer Note: Narrator: Dale McConachie.
Summary, etc.: Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought.But we are no longer in charge—they are.That is why we must change our marketing concept from the "Caveman Way" to the "WOO Way." A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with them, in essence courting them.Cavemen Can't Market uses the analogy of a suitor courting, or WOOing, an intended until she not only becomes a customer but moves through stages of commitments until she is loyal, to the point of making the suitor part of her identity. In the end, she will market for the suitor, sharing her newfound joy with her friends.Inside this analogy there are three stages of marketing: 1....
System Details Note: Requires OverDrive Listen (file size: N/A KB) or OverDrive app (file size: 131213 KB).
Subject: Nonfiction.
Business.
Genre: Electronic books.

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