Record Details

Catalog Search

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

Available copies

  • 2 of 2 copies available at Evergreen Indiana.

Current holds

0 current holds with 2 total copies.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Greenwood PL - Greenwood 658.872 SCO (Text) 36626103753836 Adult Nonfiction Available -
Peabody PL - Columbia City NON-FICTION 658.872 SCOTT (Text) 30403002138188 Adult - Non-Fiction Available -

Record details

  • ISBN: 9781119070481 (pbk.)
  • Physical Description: xxi, 458 pages ; 23 cm
  • Edition: Fifth edition.
  • Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]

Content descriptions

General Note:
Includes index.
Summary, etc.:
"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the world ; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs." -- Back cover.
Subject: Internet marketing.
Public relations.

Additional Resources