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100 ways to create a great ad / Tim Collins.

Collins, Tim (author.).

Available copies

  • 1 of 1 copy available at Evergreen Indiana.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Jay Co PL - Portland 659.1 C713 (Text) 76383000432900 Adult Non-Fiction Available -

Record details

  • ISBN: 9781780671680 (paperback)
  • ISBN: 1780671687 (paperback)
  • Physical Description: 208 pages : illustrations (chiefly colour), portraits (chiefly colour) ; 26 cm
  • Publisher: London : Laurence King Publishing, 2014.

Content descriptions

General Note: Includes index.
Summary, etc.: This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal.
Subject: Advertising.
Advertising > Case studies.

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