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Branding for dummies [electronic resource] / Bill Chiaravalle and Barbara Findlay Schenck.

Chiaravalle, Bill, author. (Author). Schenck, Barbara Findlay, author. (Added Author).
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Electronic resources

Record details

  • ISBN: 9781118958094
  • ISBN: 1118958098
  • ISBN: 1118958101
  • ISBN: 9781118958100
  • Physical Description: 1 online resource (p. cm.)
  • Edition: Second edition.
  • Publisher: Chichester : For Dummies, 2015.

Content descriptions

General Note: Previous edition: 2007.
Includes index.
Source of Description Note: Description based on CIP data; item not viewed.
Subject: Brand name products.
Product management.
Business names.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Genre: Electronic books.

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