Roadside MBA : backroad lessons for entrepreneurs, executives, and small business owners / Michael Mazzeo, Paul Oyer, Scott Schaefer.
- 2 of 2 copies available at Evergreen Indiana.
0 current holds with 2 total copies.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Princeton PL - Princeton||658 Maz (Text)||30890000526481||Adult Non-Fiction||Available||-|
|Spencer Co PL - Rockport Main Library||658 MAZ (Text)||70741000130677||Adult Non Fiction||Available||-|
- ISBN: 9781455598892 (hbk.)
- ISBN: 1455598895 (hbk.)
- Physical Description: xxiv, 279 pages : map ; 24 cm
- Edition: First edition.
- Publisher: New York : Business Plus, 2014.
|Formatted Contents Note:||
Lighthearted (and in search of footwear), we take to the open road - Scaling a business - Establishing barriers to entry - Product differentiation - Setting prices - Managing your brand - Negotiation effectively - Hiring - Incentives for employees - Delegation - Battling the big boys - Strategy is a continuous process.
"While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics"--Provided by publisher.
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