Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
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- ISBN: 9780061958724 (electronic bk. : Adobe Digital Editions)
- ISBN: 0061958727 (electronic bk. : Adobe Digital Editions)
- Physical Description: 1 online resource (xxxii, 368 pages)
- Edition: Rev. and expanded ed.
- Publisher: Pymble, NSW ; HarperCollins e-books, 
- Copyright: ©2009
B002C949KE (Amazon Standard Identification Number (ASIN)).
|Bibliography, etc. Note:||
Includes bibliographical references and index.
|Formatted Contents Note:||
Introduction : How an injury led me to irrationality and to the research described here -- ch. 1. Truth about relativity : why everything is relative, even when it shouldn't be -- ch. 2. Fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- ch. 3. Cost of zero cost : why we often pay too much when we pay nothing -- ch. 4. Cost of social norms : why we are happy to do things, but not when we are paid to do them -- ch. 5. Influence of arousal : why hot is much hotter than we realize -- ch. 6. Problem of procrastination and self-control : why we can't make ourselves do what we want to do -- ch. 7. High price of ownership : why we overvalue what we have -- ch. 8. Keeping doors open : why options distract us from our main objective -- ch. 9. Effect of expectations : why the mind gets what it expects -- ch. 10. Power of price : why a 50-cent aspirin can do what a penny aspirin can't -- ch. 11. Context of our character, part 1 : why we are dishonest, and what we can do about it -- ch 12. Context of our character, part 2 : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches? -- Thanks -- List of collaborators -- Reflections and anecdotes about some of the chapters -- Thoughts about the subprime mortgage crisis and its consequences -- Thanks -- List of collaborators Notes -- Bibliography and additional readings -- Searchable terms.
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
|Source of Description Note:||
Description based on print version record.
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