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101 social media tactics for nonprofits [electronic resource] : a field guide / Melanie Mathos, Chad Norman.

Mathos, Melanie, 1979- (Author). Norman, Chad. (Added Author). Kanter, Beth. (Added Author).
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Electronic resources

Record details

  • ISBN: 9781118218877 (electronic bk.)
  • ISBN: 1118218876 (electronic bk.)
  • ISBN: 9781118218891 (electronic bk.)
  • ISBN: 1118218892 (electronic bk.)
  • Physical Description: 1 online resource (220 p.)
  • Publisher: Hoboken : John Wiley & Sons, 2012.

Content descriptions

General Note: 62. Add Mission-Related Tips on foursquare
Formatted Contents Note: 101 Social Media Tactics for Nonprofits: A Field Guide; Contents; Foreword; Acknowledgments; Introduction; Using This Book; Tactic Checklist; Chapter 1: Setup; 1. Claim Your User Name on Facebook; 2. Brand Your YouTube Channel; 3. Claim Your Venue on foursquare; 4. Create a Branded foursquare Page; 5. Create a Custom Twitter Background; 6. Brand Your Facebook Page; 7. Add Multiple Administrators to Your Facebook Page; 8. Set and Display Rules for Your Facebook Community; 9. Allow Supporters to Post Content on Your Facebook Page; 10. Monitor Facebook Page Activity with Alerts
11. Use Commenting Tools that Authenticate with Social Accounts12. Add a Facebook Like Button to Your Web Site or Blog; 13. Add a Twitter Follow Button to Your Site; 14. Include the ShareThis Sharing Button; 15. Create a Flickr Pro Account; 16. Publish Photos Under a Creative Commons License; 17. Submit Your Photos to Flickr Groups; Chapter 2: Communicate; 18. Use Collaboration Tools to Manage Twitter Accounts; 19. Create Twitter Lists; 20. Display Names of Staff Contributing to Twitter and Facebook; 21. Connect with the Top Tweeters in Your Area
22. Monitor Local Twitter Activity Using Hashtags23. Make Your Tweets Retweetable; 24. Sign up for Tweets for Good; 25. Recruit New Staff and Volunteers; 26. Start, Join, and Organize Conversations with Hashtags; 27. Promote an Event or Campaign with a Hashtag; 28. Contribute to Mission-Related Twitter Hashtags; 29. Use TwitPic to Share Photos and Videos; 30. Display RSS Feeds on Your Web Site; 31. Display Live Twitter Content on Your Web Site and Blog; 32. Feed Your Blog to Twitter and Facebook; 33. Use Facebook Social Plug-ins on Your Site; 34. Add Events to Your Facebook Page
35. Integrate Other Social Channels with Facebook36. Include Social Channels in Contact Information; 37. Integrate Supporter Photos with Other Channels; 38. Submit Content to Social News and Bookmarking Sites; 39. Create a Wikipedia Entry; 40. Create a Social Media Newspaper; 41. Make a Buzzworthy Video; 42. Participate in a Video Contest; 43. Livestream Your Events; 44. Provide Instant Access to Content with QR Codes; 45. Share Presentations and Documents Online; Chapter 3: Engage; 46. Create a Facebook Welcome Tab; 47. Encourage Action with Facebook Custom Tab
48. Encourage Supporters to Share Facebook Content49. Launch a Like Campaign; 50. Use Facebook as Your Organization's Page; 51. Ask Your Facebook Fans a Question; 52. Get Creative with Avatars; 53. Add a Tweet Button to Your Web Site or Blog; 54. Empower Supporters to Take Social Action; 55. Build Real Relationships with Social Communication; 56. Ask Influencers to Share Your News; 57. Engage the Blogging Community; 58. Broadcast the Backchannel Buzz at Your Event; 59. Organize a Twitter Chat with a Hashtag; 60. Organize a Tweetup; 61. Reward Your Supporters for Checking In
Summary, etc.: The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics.With this book as your guide, you'll learn how leading nonprofit professionals around the world are.
Source of Description Note: Description based upon print version of record.
Subject: BUSINESS & ECONOMICS / Nonprofit Organizations & Charities.
Social Science.
Social media.
Nonprofit organizations.
SOCIAL SCIENCE / Media Studies
Genre: Electronic books.

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