You Are A Brand [electronic resource] : In Person and Online, How Smart People Brand Themselves For Business Success.
- ISBN: 9781857889345 (electronic bk.)
- ISBN: 1857889347 (electronic bk.)
- Physical Description: 1 online resource (533 p.)
- Edition: 2nd ed.
- Publisher: London : Nicholas Brealey Publishing, 2012.
|General Note:|| Description based upon print version of record.
|Formatted Contents Note:|| Cover Page; Title Page; Copyright Page; Dedication; Contents; Foreword; Preface; Introduction; Part I Brand Strategy: Finding Your Self-Brand Idea; Chapter 1 Take Charge of Your Self-Brand; Chapter 2 Think Different to Become a Brand Apart; Chapter 3 Search for the Sweet Spot Where You and a Market Opportunity Meet; Chapter 4 Find a Great Self-Brand Strategy to Get Great Results; Part II Creative Development: "Packaging" Brand You; Chapter 5 Use the Principles of Visual Identity to Create a Powerful Self-Brand Package
Chapter 6 Tap into the Power of Symbols, Logos, and Design to Imprint Your Brand IdentityChapter 7 Harness the Power of Names, Signature Words, and Phrases to Lock in Your Message; Chapter 8 Learn to Speak for Effect, Not Just Facts; Chapter 9 Master the Art of the Elevator Speech and Pitch Yourself Anytime, Anywhere; Part III Marketing Brand You: Building Visibility and Connection with Your Target Audience; Chapter 10 Take the "Work" Out of Networking; Chapter 11 Learn the Art of Cyberbranding to Build Your Brand Online
Chapter 12 Think in Terms of Emotional Engagement with Your Key Target MarketsChapter 13 Become a Little Bit Famous; Chapter 14 Develop an Action Plan That Gets You All the Way from A to Z; Afterword; Acknowledgements; About the Author; Resources; Index
|Summary, etc.:|| Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has revamped her 2007 award-winning classic to include new chapters on crafting your own ?elevator speech? and leveraging the power of social media.
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