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Selling with noble purpose : how to drive revenue and do work that makes you proud / Lisa Earle McLeod.

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Electronic resources

Record details

  • ISBN: 9781118421857 (electronic bk.)
  • ISBN: 111842185X (electronic bk.)
  • ISBN: 9781118417669 (electronic bk.)
  • ISBN: 1118417666 (electronic bk.)
  • Physical Description: 1 online resource (xix, 231 pages) : illustrations.
  • Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013], �2013.

Content descriptions

General Note: Includes index.
Formatted Contents Note: Introduction: what is selling with noble purpose? -- Why NSP matters, and where to find yours -- The great sales disconnect -- Why NSP works -- Why profit is not a purpose -- The NSP question that changes everything -- How to create your own NSP -- How fear flatlines your NSP -- Why mindset matters -- How to use NSP stories to elevate your organization's narrative -- How NSP drives better customer intelligence -- How to keep your NSP from being sabotaged your CRM -- How to use NSP case studies to grab new markets -- How to keep NSP from being a mere tagline -- How NSP can eliminate turf war and silos -- How NSP can invigorate internal projects -- How to reinforce your NSP with one pivotal behavior -- : using NSP in sales meetings -- Using NSP with incentive programs -- Using NSP in interviews -- Using NSP in presentations and proposals -- Using NSP in sales training -- Using NSP in coaching calls -- Using NSP in tough negotiations -- Conclusion: how to use purpose to make the rest of your life more meaningful.
Source of Description Note: Description based on online resource; title from digital title page (viewed on December 26, 2012).
Subject: Selling.
BUSINESS & ECONOMICS / Marketing / General
Genre: Electronic books.

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