The power of habit : Why We Do What We Do in Life and Business. / Charles Duhigg.
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- ISBN: 9780307966674 (sound recording)
- Physical Description: 1 online resource (9 audio files) : digital
- Edition: Unabridged.
- Publisher: New York : Random House Audio, 2012.
|General Note:|| Unabridged.
|Participant or Performer Note:|| Narrator: Mike Chamberlain.
|Summary, etc.:|| NAMED ONE OF THE BEST BOOKS OF THE YEAR BYThe Wall Street JournalFinancial TimesNEW YORK TIMES BESTSELLERA young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern-and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees-how they approach worker...
|System Details Note:|| Requires OverDrive Listen (file size: N/A KB) or OverDrive app (file size: 306280 KB).
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