Car guys vs. bean counters : the battle for the soul of American business / Bob Lutz.
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- ISBN: 9781591844006
- ISBN: 1591844002
- Physical Description: xii, 241 pages, 16 unnumbered pages of plates : photographs (chiefly color) ; 22 cm
- Publisher: New York : Portfolio/Penguin, 2011.
|General Note:|| Includes index.
|Formatted Contents Note:|| The beginning -- An unstoppable force -- Beginning of the end -- A failed "culture of excellence" -- Ground zero -- "Here's what we're going to do first" -- Tackling the 800-pound gorilla -- Learning to go global (what took so long?) -- Chevrolet Volt ("I'll let you explain it to the board") -- Meltdown and rebirth -- What's with American business anyway? (ask the dogs!) -- Of management styles -- If I had been CEO -- And in conclusion.
|Summary, etc.:|| In the early 1960s, the "car guys" held sway, and GM dominated with bold, creative leadership and iconic brands. But when the company determined to eliminate the "waste" and "personality worship" of bygone creative leaders and maximize profitability, carmakers--like much of American industry--lost their single-minded focus on product excellence and hence their competitive advantage. In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he reinstated a focus on creativity, design, and cars and trucks that would satisfy GM customers, with the motto that the advice and support of the bean counters is absolutely necessary, but the final word must go to those who live and breathe the customer experience; "passion and drive for excellence will win over computer-like, dispassionate, analysis-driven philosophy every time." Lutz's common-sense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. --Adapted from publisher description.
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|Subject:||Automobile industry and trade > United States.
New products > United States.