In the loupe : advertising diamonds, gemstones, and pearls.
- 2 of 2 copies available at Evergreen Indiana.
0 current holds with 2 total copies.
Series InformationFTC facts for business.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Indiana State Library - Indianapolis||FT 1.33:AD 9 (Text)||849072-1001||General Federal documents||Available||-|
|Indiana State Library - Indianapolis||FT 1.33:AD 9 (Text)||849072-1002||Online document||Available||-|
- Physical Description: 4 unnumbered pages : digital, PDF file.
- Publisher: [Washington, D.C.] : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education, 
Title from title screen (viewed on Feb. 7, 2007).
"December 2001"--P. .
|Type of Computer File or Data Note:||
World Wide Web Resource
The Bureau of Consumer Protection of the of the U.S. Federal Trade Commission (FTC) presents the full text of the December 2001 business fact sheet entitled "In the Loupe: Advertising Diamonds, Gemstones, and Pearls." The text is available in PDF format. The fact sheet offers tips for businesses on how to describe jewelry products, including diamonds, gemstones, and pearls. The bureau discusses fractional representations of weight, gemstone treatments, thermal testers, and disclosures in advertising.
|System Details Note:||
Mode of access: Internet from the FTC web site. Address as of 2/7/07: http://www.ftc.gov/bcp/conline/pubs/buspubs/loupe. pdf; current access available via PURL.
Search for related items by subject
|Subject:||Advertising > Jewelry.
Gems > Marketing.