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Children as consumers : insights and implications / James U. McNeal.

McNeal, James U. (Author).
Image of item

Available copies

  • 1 of 1 copy available at Evergreen Indiana.

Current holds

0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Indiana State Library - Indianapolis ISLM HC110.C6 M36 1987 (Text) 0000100628791 General book Available -

Record details

  • ISBN: 0669130877 (alk. paper)
  • Physical Description: xvi, 211 pages : illustrations ; 24 cm
  • Publisher: Lexington, Mass. : Lexington Books, [1987]

Content descriptions

General Note:
Includes index.
Bibliography, etc. Note:
Bibliography: pages [191]-205.
Subject: Young consumers > United States.
Television advertising and children > United States.

Additional Resources