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Issues in advertising : the economics of persuasion / edited by David G. Tuerck.

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Available copies

  • 1 of 1 copy available at Evergreen Indiana.

Current holds

0 current holds with 1 total copy.

Series Information

AEI symposia ; 78D.
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Indiana State Library - Indianapolis ISLM HF5827 .I83 (Text) 0000100112200 General book Available -

Record details

  • ISBN: 0844721271.
  • ISBN: 0844721263
  • Physical Description: 284 pages ; 23 cm.
  • Publisher: Washington : American Enterprise Institute for Public Policy Research, [1978]

Content descriptions

General Note:
Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C.
Bibliography, etc. Note:
Includes bibliographical references.
Target Audience Note:
1490 Lexile.
Subject: Advertising > Economic aspects > Congresses.

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