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Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg.

Penenberg, Adam L. (Author).

Electronic resources

Record details

  • ISBN: 9781400193783 (sound recording : OverDrive Audio Book)
  • ISBN: 1400193788 (sound recording : OverDrive Audio Book)
  • Publisher: Old Saybrook : Tantor Media, 2009.

Content descriptions

General Note: Downloadable audio file.
Title from: Title details screen.
Duration: 10:22:30.
Summary, etc.: From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
System Details Note: Requires OverDrive Media Console (WMA file size: 149137 KB).
Mode of access: World Wide Web.
Subject: Viral marketing.
Online social networks > Economic aspects.
Electronic commerce > Marketing.
Business > Computer network resources.
Genre: Audiobooks.

Additional Resources