Buy ology : truth and lies about why we buy / Martin Lindstrom.
- 11 of 11 copies available at Evergreen Indiana.
0 current holds with 11 total copies.
|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Alexandria-Monroe Public Library - Alexandria||658.8 LIN (Text)||37521530121252||AMPL Adult Nonfiction||Available||-|
|Cicero Branch||658.834.c Lindstrom (Text)||78294000217313||Adult Non-Fiction||Available||-|
|Jay County Public Library - Portland||658.834 L753 (Text)||76383000378291||Adult Non-Fiction||Available||-|
|Jefferson County Public Library - Madison||658.834 LIN (Text)||39391006019655||Non-Fiction||Available||-|
|Lebanon Public Library - Lebanon||658.834 LIN (Text)||34330512299554||Adult - Business & Career Center||Available||-|
|Morgan County Public Library - Martinsville||658.834 LIN (Text)||78551000276293||Non-Fiction||Available||-|
|North Madison County Elwood Public Library||658.834 LIN (Text)||30419101117923||Adult Non-Fiction||Available||-|
|Schricker Main Library||658.83 LIN (Text)||30032010447149||ADULT NON-FICTION||Available||-|
|Seymour Main Library||658.834 LIN (Text)||37500003054513||Nonfiction||Available||-|
|West Lafayette Public Library - West Lafayette||658.834 LIN (Text)||31951003695597||2nd Floor - Non-Fiction||Available||-|
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- ISBN: 9780385523882
- ISBN: 0385523882
- ISBN: 9781607519942
- Physical Description: xi, 240 p. ; 22 cm.
- Edition: 1st ed.
- Publisher: New York : Doubleday, c2008.
|Bibliography, etc. Note:|| Includes bibliographical references (p. 217-229) and index.
|Formatted Contents Note:|| A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day.
|Summary, etc.:|| How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
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