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Buy ology : truth and lies about why we buy / Martin Lindstrom.

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Available copies

  • 11 of 11 copies available at Evergreen Indiana.

Current holds

0 current holds with 11 total copies.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Alexandria-Monroe Public Library - Alexandria 658.8 LIN (Text) 37521530121252 AMPL Adult Nonfiction Available -
Cicero Branch 658.834.c Lindstrom (Text) 78294000217313 Adult Non-Fiction Available -
Jay County Public Library - Portland 658.834 L753 (Text) 76383000378291 Adult Non-Fiction Available -
Jefferson County Public Library - Madison 658.834 LIN (Text) 39391006019655 Non-Fiction Available -
Lebanon Public Library - Lebanon 658.834 LIN (Text) 34330512299554 Adult - Business & Career Center Available -
Morgan County Public Library - Martinsville 658.834 LIN (Text) 78551000276293 Non-Fiction Available -
North Madison County Elwood Public Library 658.834 LIN (Text) 30419101117923 Adult Non-Fiction Available -
Schricker Main Library 658.83 LIN (Text) 30032010447149 ADULT NON-FICTION Available -
Seymour Main Library 658.834 LIN (Text) 37500003054513 Nonfiction Available -
West Lafayette Public Library - West Lafayette 658.834 LIN (Text) 31951003695597 2nd Floor - Non-Fiction Available -
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Record details

  • ISBN: 9780385523882
  • ISBN: 0385523882
  • ISBN: 9781607519942
  • Physical Description: xi, 240 p. ; 22 cm.
  • Edition: 1st ed.
  • Publisher: New York : Doubleday, c2008.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (p. 217-229) and index.
Formatted Contents Note: A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day.
Summary, etc.: How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
Subject: Neuromarketing.
Consumer behavior.
Shopping > Psychological aspects.
Marketing > Psychological aspects.

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