How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples / Mal Warwick.
- http://www.loc.gov/catdir/bios/wiley043/00012115.html - Contributor biographical information
- http://www.loc.gov/catdir/description/wiley035/00012115.html - Publisher description
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|Location||Call Number / Copy Notes||Barcode||Shelving Location||Status||Due Date|
|Brazil PL - Brazil||658.15 W (Text)||38160000519346||Second Floor, Non-Fiction||Available||-|
|Carnegie PL of Steuben Co - Angola||PHILAN 658.15 WAR (Text)||33118000149253||Reference: Circulating Philanthropy||Available||-|
|Culver-Union Twp PL - Culver||658.15224 WAR (Text)||34304000761756||Adult - Nonfiction||Available||-|
|LaGrange Co PL - LaGrange Main Library||658.15 WAR (Text)||30477000491286||Adult: Nonfiction||Available||-|
|Zionsville PL - Hussey-Mayfield Memorial||361.7 WARWICK (Text)||33946001519870||Nonfiction . 2nd Floor||Available||-|
- ISBN: 078795652X (alk. paper)
- ISBN: 9780787956523 (alk. paper)
- Physical Description: xvi, 304 p. : ill. ; 28 cm.
- Edition: 1st ed.
- Publisher: San Francisco : Jossey-Bass, c2001.
|Formatted Contents Note:||
Part 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The Cardinal rules of fundraising letters -- You're writing for results--not for a Pulitzer Prize -- Part 3: Customizing your appeal -- Recruiting new donors: starting intimate conversations with strangers -- Welcoming new donors: treating people like part of the family -- Appealing for special gifts: bringing your case down to earth -- Asking for year-end contributions: making the most of the holiday spirit -- Soliciting high-dollar gifts: framing the case for major contributions -- Going for bigger gifts: persuading donors to make an extra commitment -- Seeking annual gifts: building long-term loyalty, one year at a time -- Thanking your donors: friend-raising before fundraising -- Part 4: The letter writer's toolbox -- A. Sixty successful outer envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the work "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Ten other books to help you write successful fundraising letters.
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|Subject:||Direct-mail fund raising.
Nonprofit organizations > Finance.
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