Record Details

Catalog Search

How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples / Mal Warwick.

Warwick, Mal (Author).
Image of item

Electronic resources

Available copies

  • 5 of 5 copies available at Evergreen Indiana.

Current holds

0 current holds with 5 total copies.

Series Information

The Jossey-Bass nonprofit and public management series
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Brazil PL - Brazil 658.15 W (Text) 38160000519346 Second Floor, Non-Fiction Available -
Carnegie PL of Steuben Co - Angola PHILAN 658.15 WAR (Text) 33118000149253 Reference: Circulating Philanthropy Available -
Culver-Union Twp PL - Culver 658.15224 WAR (Text) 34304000761756 Adult - Nonfiction Available -
LaGrange Co PL - LaGrange Main Library 658.15 WAR (Text) 30477000491286 Adult: Nonfiction Available -
Zionsville PL - Hussey-Mayfield Memorial 361.7 WARWICK (Text) 33946001519870 Nonfiction . 2nd Floor Available -

Record details

  • ISBN: 078795652X (alk. paper)
  • ISBN: 9780787956523 (alk. paper)
  • Physical Description: xvi, 304 p. : ill. ; 28 cm.
  • Edition: 1st ed.
  • Publisher: San Francisco : Jossey-Bass, c2001.

Content descriptions

General Note:
Includes index.
Formatted Contents Note:
Part 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The Cardinal rules of fundraising letters -- You're writing for results--not for a Pulitzer Prize -- Part 3: Customizing your appeal -- Recruiting new donors: starting intimate conversations with strangers -- Welcoming new donors: treating people like part of the family -- Appealing for special gifts: bringing your case down to earth -- Asking for year-end contributions: making the most of the holiday spirit -- Soliciting high-dollar gifts: framing the case for major contributions -- Going for bigger gifts: persuading donors to make an extra commitment -- Seeking annual gifts: building long-term loyalty, one year at a time -- Thanking your donors: friend-raising before fundraising -- Part 4: The letter writer's toolbox -- A. Sixty successful outer envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the work "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Ten other books to help you write successful fundraising letters.
Subject: Direct-mail fund raising.
Nonprofit organizations > Finance.
Direct mailing.

Additional Resources