The long tail : [why the future of business is selling less of more] / Chris Anderson.
- ISBN: 1401385044 (sound recording : OverDrive Audio Book)
- ISBN: 9781401385040 (sound recording : OverDrive Audio Book)
- Publisher: [New York] : Hyperion Audiobooks, 2006.
|General Note:|| Downloadable audio file.
Title from: Title details screen.
|Participant or Performer Note:|| Read by Christopher Nissley.
|Summary, etc.:|| The long tail is an examination of the phenomenon Chris Anderson, the editor-in-chief of Wired magazine, first wrote about in the September 2004 issue in which he presented a powerful truth about the new economics of business in the digital age based on unlimited supply. This is a must-listen for anyone trying to position their companies for a 21st century marketplace, along with being a mind-expanding listen for consumers and producers alike.
|System Details Note:|| Requires OverDrive Media Console (file size: 114869 KB).
Mode of access: World Wide Web.
Search for related items by subject
Marketing > Technological innovations.