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The long tail [electronic resource] : [why the future of business is selling less of more] / Chris Anderson.

Anderson, Chris, 1961- (Author). Nissley, Christopher. (Added Author).
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Electronic resources

Record details

  • ISBN: 1401385044 (sound recording : OverDrive Audio Book)
  • ISBN: 9781401385040 (sound recording : OverDrive Audio Book)
  • Publisher: [New York] : Hyperion Audiobooks, 2006.

Content descriptions

General Note: Downloadable audio file.
Title from: Title details screen.
Unabridged.
Duration: 7:59:34.
Participant or Performer Note: Read by Christopher Nissley.
Summary, etc.: The long tail is an examination of the phenomenon Chris Anderson, the editor-in-chief of Wired magazine, first wrote about in the September 2004 issue in which he presented a powerful truth about the new economics of business in the digital age based on unlimited supply. This is a must-listen for anyone trying to position their companies for a 21st century marketplace, along with being a mind-expanding listen for consumers and producers alike.
System Details Note: Requires OverDrive Media Console (file size: 114869 KB).
Mode of access: World Wide Web.
Subject: Market segmentation.
Internet marketing.
Marketing > Technological innovations.
Genre: Audiobooks.

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