Catalog

Record Details

Catalog Search


Back To Results
Showing Item 2 of 2

Deviate : the science of seeing differently  Cover Image Book Book

Deviate : the science of seeing differently

Lotto, R. Beau (author.).

Summary: Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world. With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

Record details

  • ISBN: 9780316300193
  • ISBN: 0316300195
  • Physical Description: print
    xv, 332 pages : illustrations ; 24 cm
  • Edition: First edition.
  • Publisher: New York : Hachette Books, 2017.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references (pages 311-317) and index.
Subject: Visual perception
Perception

Available copies

  • 0 of 2 copies available at Evergreen Indiana. (Show)
  • 0 of 1 copy available at Greenwood Public Library.

Holds

  • 0 current holds with 2 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Greenwood PL - Greenwood NONFICTION WELLNESS PSYCHOLOGY Lotto (Text) 36626103834388 2nd Floor Adult Nonfiction Checked out 04/29/2024

Loading Recommendations...

Beau Lotto is a professor of neuroscience, previously at University College London and now at the University of London, and a Visiting Scholar at New York University. His work focuses on the biological, computational and psychological mechanisms of perception. He has conducted and presented research on human and bumblebee perception and behaviour for more than twenty-five years, and his interest in education, business and the arts has led him into entrepreneurship and engaging the public with science.

In 2001, Beau founded the Lab of Misfits, a neuro-design studio that was resident for two years at London's Science Museum and most recently at Viacom in New York. The lab's experimental studio approach aims to deepen our understanding of human nature, advance personal and social well-being through research that places the public at the centre of the process of discovery, and create unique programmes of engagement that span the boundaries between people, disciplines and institutions. Originally from Seattle, with degrees from UC Berkeley and Edinburgh Medical School, he now lives in Oxford and New York.Â

Back To Results
Showing Item 2 of 2

Additional Resources