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Made to stick : why some ideas survive and others die

Heath, Chip (Author). Heath, Dan, 1973- (Added Author).
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Available copies

  • 1 of 1 copy available at Evergreen Indiana. (Show)
  • 1 of 1 copy available at Greenwood Public Library.

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0 current holds with 1 total copy.

Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Greenwood PL - Greenwood 302.13 HEA (Text) 36626103462867 Adult Nonfiction Available -

Record details

  • ISBN: 1400064287
  • ISBN: 9781400064281
  • Physical Description: print
    291 pages ; 22 cm
  • Publisher: New York : Random House, 2008.

Content descriptions

General Note: Originally published in slightly different form : 2007.
Bibliography, etc. Note: Includes bibliographical references (pages [259]-276) and index.
Formatted Contents Note: Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks -- Sticky advice.
Summary, etc.: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
Subject: Social psychology
Contagion (Social psychology)
Context effects (Psychology)
Search Results Showing Item 1 of 92

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